Six adventure tours in the UK have been introduced by Explore due to post-lockdown demand for domestic travel.
Hiking and cycling breaks have been created as domestic and regional travel starts to reopen following the Covid-19 outbreak.
The new programme follows a survey of more than 2,400 UK travellers, which found that more than 75% of people would be considering a UK trip in 2020.
The trips include cycling through Northumberland, walking in Snowdonia and the Lake District and a long weekend in the South Downs.
They are based on a single hotel, with locations accessible by train or car, with car parking included.
The trips follow the same formula as Explore’s overseas tours, with small groups travelling with an expert local tour leader.
A flexible booking policy enables travellers who book through travel agents to change their trips with no fee up to ten days before travel, while a Covid-19 refund promise pledges to refund anyone officially required to isolate as a result of the virus, rendering them unable to travel.
Managing director Joe Ponte said: “There’s currently a huge appetite for exploring closer to home.
“We’ve all spent several months getting to know, and being surprised by, what is on our doorstep. Living in the UK we’re so lucky to be surrounded by varied countryside, historic sites and beautiful beaches.
“Many people are desperate to get travelling overseas again as restrictions lift, but we also recognise that many aren’t and would like their adventures to be on home turf this year.
“This new range of small group trips are specifically designed for the domestic market, so our trade partners can offer their customers a range of trips seeing the UK in a new light, and in a way they couldn’t easily do on their own.
“We still aim to surprise and delight, just as we do on our international trips.’
Prices start at £499 per person for three nights walking the South Downs while a six-night cultural tour of Northumberland leads in at £770pp.