Seasons has launched three 2012 brochures with new product in the Caribbean, Europe, Indian Ocean and Middle East.
The operator said it has added to its boutique and unique properties in line with evolving client demands.
Managing director Paul Beacall said: “Luxury holidays are no longer just about having high thread-count sheets or even an amazing spa, its about the experience and the memories.”
New properties in Europe include Il Salviatino in Florence, Il San Pietro in Positano and Bellevue Syrene in Sorrento.
In Spain, Finca Cortesin has been included for the first time, and in St Tropez, La Réserve Ramatuelle. In the Caribbean and Mexico Cobblers Cove returns to the Barbados portfolio; The BodyHoliday at LeSport, Cap Maison and The Hotel Chocolat in St Lucia; Buccament Bay Resort in St Vincent; The Canouan Resort in the Grenadines; and Laluna and Calivigny Island in Grenada.
In Anguilla the CuisinArt Resort & Spa has been added as well as Biras Creek and Guana Island in the British Virgin Islands.
A Caribbean villa section has also been developed with offerings in Barbados such as Fosters House, Cove Spring House, Moon Reach and Mullins Mill.
With increased flight access to Mexico with British Airways as well as a new route commencing soon with Virgin Atlantic, Seasons has bolstered its offering with hotels such as The Tides Zihuatanejo and the Banyan Tree Mayakoba.
The operator reported “soaring demand” for city breaks and has therefore placed more emphasis on them in the brochures.
Abu Dhabi, for example, has been expanded in light of the recent influx of openings in the city.
New additions include the Desert Islands Resort & Spa and Qasr Al Sarab Desert Resort, both by Anantara, as well as The St Regis Saadiyat Island Resort.
A wider selection of itineraries have been created to encourage guests to explore more such as Amalfi Dreaming in Italy and Island Hopping in the Seychelles.