Trade registrations for the virtual version of World Travel Market have opened with an early bird fee of £25.
The discount compares to an original price of £34 for the event, which runs on November 9-11.
The ticket rice includes access to London Travel Week Virtual, a series of events “designed to celebrate the travel and tourism industry”, taking place on October 30 until November 5.
WTM Virtual will replace the live events of WTM London, Travel Forward and London Travel Week.
The platform will follow the WTM portfolio’s purpose and pledges to offer the best opportunities for travel industry professionals to connect, learn and do business, according to organisers.
Members of the Buyers’ Club, ministers and media will get free access to the entire platform.
WTM Virtual and London Travel Week will offer a conference programme of nearly 50 sessions streamed live online and on demand with the majority of the sessions open to all.
Trade delegates can upgrade their access package for £20 in order to have five pre-scheduled meetings with exhibitors. These one-to-one video meetings will last for 30 minutes and take place during WTM Virtual.
WTM London senior director Simon Press said: “Thousands of travel trade professionals from around the globe will take part in WTM Virtual, as we all come together online to help our industry recover, rebuild and innovate.
“This is an excellent opportunity for industry leaders to connect and collaborate across the industry to confirm, predict and tackle pressing business issues and trends; conduct business transactions, form trusted partnerships, and provide opportunities for business growth.
“Building on our 40 years of experience, we are crafting an unmissable event designed to help delegates seal deals and create a roadmap to recovery.
“As well as learning about ways the industry is dealing with the Covid-19 crisis, delegates can conduct business during one-to-one virtual meetings.
“There will be four virtual theatres to host webinars and debates, including our popular annual Responsible Tourism session.”