The Jamaica Tourist Board is offering travel agents the chance to join one-on-one sales calls, weekly webinars and virtual fam trips.
The ‘Jamaica One on One’ sales initiative uses the tourist board’s revamped Jamaica Rewards programme and offers agents a raft of support and sales tools, including destination updates and marketing support.
Launching on October 1, it will offer sales calls by appointment for agents directly with their local JTB representatives in the UK, which will also include digital brochure packs and look at what marketing support is available.
Agents will also be able to join hosted virtual fam trips of the destination with real time experiences and themed itineraries. All virtual fam trips are supported by digital downloads and post-trip brochures.
Webinars will run weekly for agents to get updates on destinations, including the latest destination safety protocols and agent rewards.
Agents will also be provided with digital assets and support to help with digital marketing and targeting customers to help them generate sales to the destination.
The revamped Jamaica Rewards will allow agents to earn rewards immediately from October 1 on all new bookings up to March 2021. Previously rewards were passed on once the client had travelled. Rewards will increase from £5 to £10 per booking.
A ‘teaser trailer’ has also been launched to support the launch. Watch here: