Explore has introduced private tours and expanded its range of UK trips for 2021.
The operator’s new Unforgettable Adventures range for 2021 is its first ‘combination’ brochure, featuring the programmes of what have previously been separate brochures for Classic Discovery, Walking and Cycling trips.
The new brochure also highlights its bestselling itineraries to mark its 40th anniversary next year.
Private tours are new for 2021. They aim to offer a similar experience to a typical Explore trip but without the small group and are targeted at couples, individuals and families. Tours are offered across a range of destinations, from a rail tour of Japan to a self-drive adventure through Iceland’s Golden Circle.
Explore has also increased its range of UK tours in response to demand for holidays on home soil and following the company’s own survey which found more than 75% of travellers would consider a UK trip this year. The seven new UK trips include Walk the Lake District, Cycle Hadrian’s Wall and a Snowdonia Short Break.
Head of global sales Ben Ittensohn said: “We’re excited about the cross-selling opportunities this new ‘combi’ brochure will give agents, who may have customers that have traditionally only looked at our Classic Discovery programme in the past.
“We’re seeing increased demand for our walking and cycling holidays currently – many people have become more active this year in lockdown and, with plenty of space and fresh air, these trips lend themselves well to social distancing – so we look forward to helping our agent partners grow their sales of our active trips.”
Explore is also offering agents video appointments, virtual training sessions and co-hosted consumer events.
The operator is due to release its family adventures brochure for 2021 later this month.