Eleven branches of Premier Travel joined the Premier Group’s head office in a fancy-dress charity event to raise money for East Anglia’s Children’s Hospices (EACH).
Agents across the East Anglian chain donned costumes ranging from Hawaiian shirts and cowboy outfits to pyjamas and 80s fashion.
More exotic themes included Día de Muertos (Day of the Dead), Christmas crackers, Cruella De Vil and the 101 Dalmatians – while the head office team dressed in black tie in lieu of the company’s normal formal awards dinner “to say thank you to all the hardworking members of the Premier family”.
About £200 was raised for EACH and more donations are coming into the head office in Cambridge.
Jessica Wildman, marketing executive, said: “East Anglia’s Children’s Hospices (EACH) do incredible work providing support and care for children and young people across Cambridgeshire, Essex, Norfolk and Suffolk who have life-threatening conditions and we are proud to support them.
“The hospices are local to the majority of our branches, and EACH is our chosen charity based on feedback from our branch staff.”
She said other fundraising efforts are planned, adding: “In November, our branches will be collecting money, food and hygiene products to be donated to local food banks, and in December we will be collecting donations and toys for children in need in association with various local charities.
“This has been a challenging year for everyone, but it has been so wonderful to see local communities pulling together to look after each other through hardship.
“As a local, independent agency we feel it is important to support our local community and look after the most vulnerable in our communities, who have been impacted the hardest in the recent months.
“If we can have a laugh while we do it by dressing up in silly outfits then so much the better.”
Wildman said the fancy-dress fundraisers had generated positive feedback on social media and put smiles on the faces of clients who visited the branches on October 22.