Etihad culls senior management as Covid triggers restructure

The senior management team at Etihad Airways is being culled as part of a shake-up triggered by the global aviation downturn caused by Covid-19.

The restructuring sees the Gulf carrier continuing a transformation into a “mid-sized, full-service carrier” concentrating on its fleet of wide-body aircraft.

Abu Dhabi-based Etihad will operate with a “leaner, flatter and scaleable” organisational structure that supports organic growth as the world returns to flying.

The new operational model involves a streamlining of senior leadership roles.

Chief commercial officer Robin Kamark is leaving with his business units separated and transferred under chief operating officer Mohammad Al Bulooki, chief financial officer, Adam Boukadida and Terry Daly, who assumes the role of executive director guest experience, brand and marketing.

Al Bulooki will be responsible for network planning, sales, revenue management, cargo and logistics, commercial strategy planning and alliances in addition to his existing portfolio.

Sales and distribution senior vice president Duncan Bureau is also leaving with Martin Drew taking on his responsibilities alongside his role as cargo and logistics managing director.

Other departures include chief transformation officer Akram Alami and chief risk and compliance officer Mutaz Saleh.

Chief digital officer Frank Meyer, chief engineering officer Abdul Khaliq Saeed and chief investments officer Andrew Macfarlane have survived the cuts.

Etihad Aviation Group chief executive Tony Douglas said: “After our best-ever Q1 performance, none of us could have predicted the challenges that lay ahead in the remainder of this year.

“As a responsible business, we can no longer continue to incrementally adapt to a marketplace that we believe has changed for the foreseeable future.

“That is why we are taking definitive and decisive action to adjust our business and position ourselves proudly as a mid-sized carrier.

“The first stage of this is an operational model change that will see us restructure our senior leadership team and our organisation to allow us to continue delivering on our mandate, ensuring long-term sustainability, and contributing to the growth and prominence of Abu Dhabi.”

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