GOLDEN Tulip Worldwide is to build up its presence in the US market with the addition of five new properties to its portfolio.
The consortium now has 27 hotels in the Americas – 21 four-star Golden Tulips and six three-star Tulip Inns.
The new properties are The Golden Tulip Casablanca on the Ocean on Miami Beach; The Golden Tulip Hotel Ocean in the centre of Miami’s Art Deco district; The Golden Tulip Jamaica Crest Resort in Port Antonio, Jamaica; The Golden Tulip Hotel Presidente in Santiago, Chile; and the Golden Tulip Internacional Hotel in Copacabana Beach, Rio de Janeiro, Brazil.
Director of marketing for the Americas Martin Thomas said: “One of our priorities is to increase brand awareness in the Americas, where development of Golden Tulip Worldwide has taken place comparatively recently compared to Europe where the brand is largely established.
“This will be best achieved through the addition of properties that fit within our portfolio, combined with a strategic marketing approach in alliance with our new partners, such as American Airlines, Northwest Airlines and Varig.”
The airlines are three of the consortium’s 10 global marketing alliancepartners.
Director of marketing worldwide Ruth Dawson added: “We are now beginning to establish the brand in key international markets such as the Caribbean, Florida and Latin America where our global sales force, frequent-flyer partnerships and products such as Discover the World have a significant effect.”
Golden Tulip has 390 independent hotels located in 50 countries globally.