Tesco launches biggest holiday Clubcard promo

| February 09, 2012, 08:45

Tesco is taking further strides into travel distribution with the launch of its biggest-ever holiday campaign for Clubcard holders on Monday.

The UK’s leading supermarket chain will launch a massive promotion offering a variety of holiday options for the redemption of Clubcard vouchers.

More than 20 new suppliers have signed up to the rewards scheme since Tesco attended the industry’s Institute of Travel and Tourism conference in Venice last June, including cruise lines, airlines, operators, coach companies, adventure travel firms, car hire operators, and apartment and villa sellers.

Tesco is also happy to work with agents, as long as they can deliver volume. Directline Holidays is already a partner.

The retail giant has produced five million copies of a 48-page brochure of travel deals, called A Little Help with Your Holiday, which will be mailed to Clubcard holders and be distributed in stores.

Point-of-sale material about the promotion will be featured in stores for three weeks.

Tesco’s Clubcard director, Ian Simkins, a former First Choice director, said the Clubcard loyalty scheme was an effective new distribution channel for suppliers.

“For those suppliers who own their stock, we can really offer a compelling proposition for the customer,” he said.

“When we get the right offer, we can really shift volume. This is the first time we’ve focused on travel, but we believe it will get a great response.”

Tesco insists all suppliers in the scheme offer three times the value – so if a customer has £50 Clubcard vouchers, that will translate to £150 off the holiday.

Simkins said tactical deals had proved very popular. “We sold 100 Lapland holidays for First Choice recently in 13 minutes.”

Tesco Clubcard Rewards Travel Partners