Best Western Hotels GB has been signed up as the Guild of Travel Management Companies’ sixth hotel partner.
The company is the largest group of independently owned and managed hotels in the UK with 278 properties.
The GTMC hotel working party, headed by Hillgate Travel’s Anthony Rissbrook, plays a leading role in monitoring and advising on the development of consistent hotel booking procedures and standards within the hotel industry worldwide.
GTMC chief executive Anne Godfrey said: “The continued interest from hotel companies clearly illustrates the value placed on the GTMC’s influential membership and the level of business that can be achieved through partnership.”
Best Western sales director Will Helsby said: “We are delighted to be announcing our membership of the GTMC and look forward to participating as a partner alongside our key industry colleagues.”