Indian airline Jet Airways is merging and rebranding its low-cost domestic subsidiaries.
JetLite, acquired in 2007, and larger sister airline JetKonnect will operate under the single Jet Konnect brand.
Passengers will have the choice of a single superior in-flight product in the full service Jet Airways and a low-fare alternative JetKonnect from March 25.
A new dedicated web portal – www.jetkonnect.com – is due to go live to take bookings from March 26.
JetKonnect will offer ‘Premiere Class’ services on selected routes in the future, matching the premium service provided by Jet Airways.
All aircraft will be rebranded and painted over time to reflect the JetKonnect style, and cabin crew will wear the same uniform as their Jet Airways full-service counterparts.
The new brand will also be introduced across all communication platforms from the boarding passes and tickets to the website and check in signage.
UK and Ireland general manager Lydia Nazareth said: “The decision was made to streamline our product portfolio and offer our guests a single superior in-flight product in the full service and low fare categories.
“Given that our low-fare, high-quality all-economy product, Jet Airways Konnect has proved to be a successful model since its introduction in May 2009, we are confident that the new JetKonnect brand will be well received by our guests.”
The Jet Airways group operates around 600 daily flights with a combined fleet of 120 aircraft and this will remain unchanged with the re-branding exercise, the company said.