Jet2holidays has signalled its intention to focus on the family holiday market with its first dedicated brochure for 2013 including special offers of free child and infant places.
The operator has chosen a range of family-friendly properties, some of which have been specifically contracted for the family programme.
Its main brochure has an additional 86 properties, many of which are aimed at the family market, said Alan Cross, Jet2holidays’ general manager of trade sales.
“As a company the family market is one that we are focused on for the future,” he said.
“We believe there is a lot more potential for us to grow with IT development, and being able to offer free child places we are in a much better place to compete.”
Infants under the age of two travel free and Jet2holidays is offering a free child place for two to 12-year-olds per two full fare-paying adults. There are also single-parent discounts.
Cross said other family-friendly policies include 22kg of baggage allowance plus an allowance for children and a 1p child’s meal for every adult meal.
Low deposits of £60 per person are also available to entice early bookers. “This is targeting early bookers for next summer.
“We’ve made sure we have the right properties in the right resorts. It’s about getting ones that suit the UK marketplace, expanding the number of properties and ensuring it’s good value for money.”