EasyJet has announced plans to launch a partnership with children’s organisation Unicef.
Branded ‘Change for Good’, the campaign will launch on easyJet planes on July 2. Every passenger will be able to support the charity by donating any spare change into specially designed pouches, which will be handed out by easyJet crew during flights.
Change for Good will run across easyJet’s full European network during the peak summer and winter seasons, and will reach out to the airline’s 55 million passengers who travel across 30 countries during its busy period.
The money raised through donations from easyJet customers will fund Unicef’s life-saving work for children across the world, such as vaccinating children at risk from diseases such as measles and polio or providing mosquito nets to prevent malaria.
Carolyn McCall, chief executive of easyJet said: “We’re delighted to be embarking on a new partnership with Unicef. We’re passionate about our commitment to help and support children across the world, and are looking forward to getting involved with Unicef’s international projects.
“We are sure that our people and our passengers will be keen to support this vital cause.”
The new partnership with run for a three year period, and Unicef is confident that this approach will be very beneficial to the charity.
David Bull, executive director of Unicef UK said: “This partnership gives us at Unicef a unique opportunity, to generate significant new support for our vital work with children and also bring information about our mission to an audience of millions.
“As two global organisations whose brands are recognised across the world, our new partnership is the perfect match for children.”