Abta has revealed an updated speaker line-up for the 2012 Travel Convention in Turkey.

Graham Cooke chief executive and founder of web analytics company Qubit, joins Norwegian Cruise Line chief executive Kevin Sheehan, Baroness Susan Greenfield, the first female director of the Royal Institute; and leading consumer trend expert William Higham at the event in Belek in October.

They will provide expert advice and views on how to attract and retain consumers today and the future in a rapidly evolving technological landscape.

Cooke, who founded Qubit two years ago, will explain how to improve routes to market through greater customer intelligence. He will provide advice for the travel sector as well as his experience gained from other industries on how to connect, harness and engage with customers to suit their evolving tastes, needs and expectations.

Sheehan is to discuss the importance of enhanced customer service initiatives in a tough economic climate. He will also touch upon his appearance on the US version of TV show ‘Undercover Boss’ and the customer service lessons learned.

Scientist, writer and broadcaster Baroness Susan Greenfield CBE specialises in the physiology of the brain. She will share her thoughts on how the human brain has evolved to adapt to our environment and discuss how will the next generation think and feel – and what will this mean for the travel industry of the future.

Higham, one of the UK’s leading consumer trend authorities, will talk about the customer of tomorrow, and how behavioural shifts will impact sales, marketing and creative departments moving forward. William will highlight what will or will not work in tomorrow’s marketplace.