Small Luxury Hotels of the World is to launch an exclusive-use brand featuring accommodation for sole use. Private Hideaways will give guests access to luxury villas, chalets, private islands and yachts.
Chief executive Paul Kerr said: “This will be ideal for private parties, family gatherings, management getaways or for the ultimate discreet honeymoon.
“Each private retreat will provide ultra-luxury standards with fully personalised service that is already synonymous with SLH.”
The Private Hideaways sub brand will be launching early next year and will include some product offered by the company’s existing hoteliers such as Bentley’s Houuse in Zurs, Austria, which has three chalets with private butler and dedicated car.
Kerr also revealed the company’s top 10 destinations users of the website are looking for but that they have no hotel in. In order these are Hawaii, Ibiza, Bahamas, Budapest, Malta, Bermuda, Fiji, Las Vegas, Washington DC and Egypt. In response the company has recently added its first Hawaii hotel.
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