Orient-Express Hotels has launched the Orient-Express Associate Hotels programme with Hotel du Palais in Biarritz as the founding member.
Chief marketing officer David Williams said: “The Associate Hotels programme is an opportunity to enhance our portfolio of iconic travel experiences by partnering with independently owned and/or managed luxury hotels.
“In return for providing access to our highly valued international sales force and strategic marketing channels, this initiative enables us to curate new destinations for our guests to discover.
“Our boutique collection is uniquely positioned to work with like-minded hoteliers who wish to preserve their established individual brand reputation, but who share the vision of the Orient-Express umbrella brand, offering an equal standard of authentic experience, revenue return and service as our owned properties.”
Associate hotels will have access to Orient-Express’ sales, marketing and public relations support in 17 geographic markets, global voice reservations and dedicated distribution under the Orient-Express GDS code “OE”, and a fully aligned online presence with next generation websites. Available strategic partnerships include the Bellini Club, Orient-Express’ preferred agent programme.
The programme is by invitation only and partner hotels are selected according to criteria, including having an established and iconic reputation, being a market leader in their respective destination, being a complementary fit with the existing Orient-Express portfolio, and meeting very high independently assessed quality standards.