A new private members’ club concept has been developed by Abercrombie & Kent founder and chairman Geoffrey Kent.
The global A&K Lifestyle Club will operate around the clock, aimed at people seeking a personal service focused across travel, lifestyle and safety.
It aims to provide “the ultimate” in travel, lifestyle, medical and security services.
Every member and their partner will be allocated a personal private travel consultant who will draw on their own extensive travel experiences and the A&K worldwide network of 50 offices, to create custom-made holidays.
Members will receive a 24/7 global concierge service. They will be assigned a personal lifestyle manager who will act as their local “fount of knowledge” and “fixer” both at home or wherever in the world they are. They will advise and help with lifestyle requests, from simply sending flowers to organising restaurant reservations or gaining access to exclusive clubs and events.
Instant access to logistical, medical and security advice will be available, including a doctor or nurse available 24 hours a day.
Kent said: “In the 50 years of A&K providing discerning travel experiences, the world has become ever smaller but our clients’ requirements have, rightly, become more demanding.
“I am delighted that the A&K Lifestyle Club will meet the needs of those looking for an individually tailored service which is totally focused on travel, lifestyle and safety wherever they might want to travel to, for business or pleasure.”
Lifestyle Club managing director Frank Rejwan added: “Our exciting new club is the distillation of all that makes A&K great, with the addition of a global 24/7 concierge and A&K travel SoS services.
“With incredible benefits and offers such as 70% off a luxury cruise to the Galapagos, complimentary nights in A&K’s villa portfolio, access to an exclusive table at The BRIT Awards or a place in the once-in-a-lifetime adventure of the Run to Monaco F1 supercar rally, the A&K Lifestyle Club gives the concept of privilege and convenience an entirely new meaning.”