Spanish cruise line Pullmantur has joined the Association of Cruise Experts as it seeks to tap into the growing UK cruise sector.

This brings the number of Ace cruise line members up to 35.

Pullmantur is represented in the UK by cruise specialist Major Travel.

Director for cruise Andrew McKenna said:  “Joining ACE is just what Pullmantur needs now; as their UK GSA we can see just how popular their cruises are – all-inclusive, child prices up to 17, flights included across the brochure.

“The product is just right for the British holidaymaker and we’re looking forward to further success this year and beyond.”

Ace director Andy Harmer said: “We are delighted that Pullmantur have chosen to join the association and believe the training opportunities, events and conferences offered by ACE will assist the company in positioning this quite unique brand within the UK market.”

The announcement comes as Major Travel releases its first cruise brochure featuring Pullmantur product.

The brochure features a range of fly-cruise options with prices starting from £569.