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Fred Olsen launches TV ad campaign

A new TV advertising campaign is being launched by Fred Olsen Cruise Lines to run during February.

The line’s 30 second advert focuses on its nine UK departure ports with a call to action to request a brochure.

This is supported by a 10 second ad highlighting discounts of up to 25% for bookings before the end of the month.

The TV ads run until February 21 with slots on ITV3, Channel 5, Gold, Watch, the Travel Channel and the Holiday and Cruise Channel.

Head of marketing Justin Stanton said: “This campaign highlights the many great offers in our cruise sale, and to remind our guests and potential guests about the huge choice of cruises on offer, sailing from so many convenient ports around the UK.

“The unique brand identity is instantly recognisable and really reflects the friendly, relaxed style we are known for at Fred Olsen.”

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