The company behind cruise118.com, sixstarcruises.co.uk and cruises.com has jumped into the luxury land holiday market with the launch of sixstarholidays.co.uk.
Managing director Mal Barritt believes there is a growing demand for luxury and experiential holidays and a gap in the market to provide it.
He is confident he can achieve a multi-million pound turnover in the first 12 months of trading.
He added: “Our customers are constantly seeking the next great experience that our wonderfully exciting world can offer, but want the support of an expert to ensure they enjoy an unforgettable and truly authentic experience.
“Our vision is to guarantee every customer the holiday of their dreams, with a level of customer service that is unsurpassed. Whether it’s trekking in the Andes with a local guide, camel racing in the desert or camping out under the stars in Sri Lanka, we promise to take rough travel plans and ambitions and turn them into the holiday of a lifetime.
“This bespoke service provided by our specialist concierges and international partners is suitable for everyone; families looking for the ultimate action-packed safari, to honeymooners hoping for a romantic getaway..
“Our aim is to make the booking process as stress-free as possible, ensuring the customer has one point of contact throughout who understands their needs and can therefore create the perfect holiday on their behalf.”
Barritt promises that every holiday will be built from scratch with Asia, Africa, South America, the Indian Ocean, Middle East and India all available.
SixStarHoliday.co.uk is part of the World Travel Holdings UK (WTH UK) group, which specialises in cruise and travel services.