A revamped training academy is being introduced by the Global Travel Group.

Courses on specific product specialisms such as airlines and package holidays, a dedicated session on social media marketing, and a travel industry ‘101’ self-study e-module to be completed prior to training are included.

The two-week course, tailored specifically for both experienced agents and new members, will take place at the company’s corporate campus in Chester.

The scheme has been shaped directly by feedback from agents and is designed to engage and educate members on the many facets of life as a travel agent.

The existing training academy provides agents with a foundation in the systems, administration and finance requirements of running their own independent travel business, in addition to familiarising themselves with the tour operators, suppliers, bonding and licensing arrangements and technical terminology of the travel industry.

The revamped training academy offers agents the opportunity to join a session on the benefits of social media led by Global’s head of marketing Darren Zabinski.

Managing director Andy Stark said: “We continually strive to stay one step ahead of the industry and with these new changes we’re implementing, we’re doing just that – ensuring that our agents have the product knowledge in place to help manage their business with the utmost confidence.”

Global has trained more than 2,000 people since its inception in 1992.