Premier Hotels has created a strategic franchise partnership with Welcome Break Group to convert the motorway service operator’s existing 19 properties to Day Inn hotels.
Premier Hotels currently holds the master franchise in the UK for Days Inn which is a US-based franchised hotel chain with 1,850 properties worldwide.
Premier managing director Richard McKevitt said: “This move will provide immediate distribution for the Days Inn brand at Welcome Break’s key locations around the UK.
“There will be financial and operating profits and marketing potential from introducing the leading US lodge brand in the UK.”
He added that further Days Inn sites were planned.
“By the end of 2000, we hoped to have 35 Days Inn properties in the UK,” said McKevitt.