Cunard is to begin offering Getaway fares to solo passengers following feedback from agents and customers.
The issue was highlighted on BBC programme Your Money, Their Tricks when a passenger said it had become too expensive for solo passengers to travel with Cunard.
A Getaway fare on the 22-day Grand Mediterranean Idyll cruise departing August 31 starts at £1,899, while a Vantage fare starts from £3,059.
Vantage and Getaway Fares were introduced in July last year, but solo passengers were able to obtain only Vantage fares.
The Getaway fares are now being made available to single travellers on departures from September 1.
A Cunard spokesman said: “In response to feedback as we moved into the summer 2013 lates season, we took the decision to make Getaway fares available to single passengers along with a single supplement.
“This was communicated to agents on May 30. We have always valued single passengers and many travel with us, but the understandable economics mean that single passengers often pay a supplement when occupying a room designed for two people.”
The BBC programme, which also focused on on-board charges, came under fire from agents who described it as “very disparaging to the cruise industry”.
Andy Harmer, director of Clia UK & Ireland, said he was disappointed the issues raised were not addressed properly.