Midcounties Co-operative Travel and Holiday Extras are the first businesses to sign-up to offer customers Travel Lottery tickets.
Every £2 ticket sold will be a chance to win monthly jackpot prizes and support travel-related good causes at the same time in the Travel Foundation fund-raising initiative.
Both businesses have been heavily involved with helping to take the idea from concept to reality and will sell the first Travel Lottery tickets in December.
Travel Foundation acting chief executive Salli Felton said: “We are already in advanced discussions with several other key industry players and hope to see many more well-known names joining them as partners in the coming months.
“So far, everyone we’ve spoken to about the Travel Lottery has been incredibly supportive and we feel this initiative has the ‘X factor’ that will capture the imagination of the travel industry and its customers.”
Sue Reid, general manager for distribution at Co-op Travel, said: “We’ve always been supportive of the good work done by the Travel Foundation and are keen to engage our customers and staff with ways to support holiday destinations. And of course there’s a good possibility that some of our customers will win up to £5,000, meaning their holiday will really go with a bang.”
Holiday Extras associate merchandising director Anthony Clarke-Cowell said: “The Travel Lottery makes things really easy: we raise money for a charity that is working to safeguard the future of tourism – and with a bit of luck some of our customers win big too. Any and every business that relies on tourism should get involved and support this fantastic new initiative.”