Disney Destinations International head of commercial Kevin O’Regan is joining Monarch Travel Group.
He becomes marketing and commercial director for the Cosmos, Avro and Somewhere2stay parent company from December 2.
O’Regan, who has previously worked for Tui UK and RCI Europe, will be responsible for all product, commercial, and marketing functions.
The appointment follows the recent announcement that Hugh Morgan will become chairman of MTG and Phil Boggon will move to the role of managing director from November 1.
Boggon said: “I am delighted that we are bringing on board someone with Kevin’s level of talent and experience.
“In addition to driving the commercial performance of the business, Kevin will also be leading our work to fully leverage the potential of the Cosmos brand and customer proposition, “100% Holidays”, through a major increase in marketing investment.
“We are already the third-largest tour operator group in the UK, and have achieved fantastic growth recently, but this is just the beginning of what we want to achieve. Kevin will play a pivotal role on the MTG board in delivering our future strategy.
“He is inheriting an extremely strong marketing and commercial team, and this appointment, together with our new technology platform and our relentless focus on delivering a superior customer experience at a competitive price. puts MTG in an excellent position as we continue to accelerate our plans for the development of the business.”