Loews Hotels and Resorts is looking at opportunities to open a hotel in London as it aims to expand into Europe for the first time.

Speaking at World Travel Market, David Wiener, senior vice president of sales, said the company’s chief executive has been in London in recent weeks looking at potential opportunities.

Wiener said the brand was looking at several key markets in Europe, including Madrid and Barcelona, as part of its development plan.

He said: “The UK is our number one international market, so the Loews brand has a lot of synergy in the UK.”

The company is in the middle of a $1 billion renovation and acquisition plan.

The Loews Regency New York will reopen in January with a contemporary new look after a $110m renovation.

The new 400-room Loews Chicago will open in the first quarter of 2015, while the 1800-room Cabana Bay Beach Hotel – Loews’ fourth hotel at Universal Orlando – will open early next year.

The company, which aims to double in size, is also looking for more opportunities in San Francisco, Seattle and Canada.

Wiener said the company was seeing double digit growth from the UK each year.