EasyJet has joined travel industry efforts to support the relief effort in the typhoon-ravaged Philippines.

The carrier has launched an emergency appeal with children’s charity UNICEF to help the estimated four million children who have been affected by Typhoon Haiyan.

The emergency appeal, which launches on all flights from today, is part of easyJet and UNICEF’s ‘Change for Good’ partnership.

Onboard donations from passengers will be collected on easyJet’s 7,000 flights a week across more than 33 countries.

All of the money raised through passenger donations will help UNICEF to provide clean water, life-saving emergency food and medicine for the children of the Philippines.

Airline chief executive Carolyn McCall said: “As the UK’s largest airline, we are in a very strong position to help the people affected by Typhoon Haiyan with our emergency onboard appeal.

“We have been deeply moved by the scenes of devastation in the Philippines and that is why we are launching an emergency appeal on all our flights from today in partnership with UNICEF.

“To get the appeal started we have pledged £20,000. We hope our support, and the generosity of our passengers, will help make a difference to the communities affected.”

UNICEF UK executive director David Bull added: “We’re extremely grateful to easyJet for their financial support which will be critical to help us continue getting supplies to children and families whose lives have been devastated by Typhoon Haiyan.

“Many of them have lost everything and are in urgent need of clean water, shelter and protection from malnutrition and disease.

“The contributions from easyJet and its passengers will help us scale up our emergency response and get vital supplies to those desperately in need of our help.”