SAS is expanding its UK regional reach by confirming a new service between Bristol and Stockholm next summer.
Flights will run twice a week from June 30 to August 15 with a Boeing 737-800.
The schedule has been designed to fit in with long weekend leisure breaks.
VisitEngland, Bath Tourism Plus and Destination Bristol are supporting Bristol airport and SAS in promoting the new service.
It is estimated that the route could generate more than £1 million for the local visitor economy.
Airport chief executive Robert Sinclair said: “This is a great example of a direct service which not only improves connectivity for the southwest, but brings valuable visitor spend to the tourism sector in this region as well.
“Today’s announcement by SAS also marks the return of this famous airline brand to the southwest market after a five-year absence.”
SAS western Europe regional general manager Hans Dyhrfort added: “We are delighted to be launching a new summer route from Bristol to Stockholm. The Swedish capital is an amazing summer destination and is perfect both for a short city break or a longer stay.
“This new route also opens the whole of Scandinavia to travellers from the southwest who can now fly directly to Stockholm from their doorstep.”
VisitEngland chief executive James Berresford said: “This route not only gives Swedish visitors a great link to Bristol, it also provides convenient access to Bath, the Cotswolds and the rest of southwest England.
“This fits with our focus on promoting regional airports as gateways to great English attractions outside London.”