The Taj Group has rebranded its two London hotels.


St James’ Court, A Taj Hotel, and Taj 51 Buckingham Gate, Suites and Residences will now be promoted within the group’s portfolio of over 100 luxury hotels, resorts and palaces.


Since opening its doors in 1902, St. James’ Court, which is close to Buckingham Palace, has regularly hosted royalty and heads of state.


It offers in-room check in, signature welcome and signature fragrances.  Guests will also have access to an extensive fleet of vintage and classic vehicles, including the Queen Mother’s favourite Jaguar DS420 Daimler limousine ‘Grand Princess’ and Lord Mountbatten’s vintage Daimler ‘Silver Baroness’. Other experiences include the 24 Karat Gold Afternoon Tea and a customised Kids @ Taj program.


Taj 51 Buckingham Gate, Suites and Residences is enhancing its luxury offering through bespoke experiences such as the Taj Royal Attache butler service, optional Jaguar airport transfers and horse and carriage rides.


In addition to the two signature suites – the world’s first Jaguar Suite and the uniquely designed Cinema Suite – the hotel is remodelling other suites.


This year additions include a new lobby and reception lounge, a new restaurant, tea and library lounges and an exclusive private dining area.


Guests at both of the hotels will get free WiFi, superlative Clefs d’Or (Golden Keys) concierge service, tailored treatments at the Wellness Centre and a host of on-site dining options, including Michelin-star Quilon.


Chief executive of the group Raymond Bickson said: “This important re-branding comes at an exciting time for the increasing strategic links between India and UK.  We are delighted to have the opportunity to restore these iconic hotels that have more than a century of heritage.”


To celebrate the launch, St. James’ Court, A Taj Hotel is launching a photo competition on its Facebook page, where there is a selection of prizes to be won. Visit facebook.com/sjctaj for more information.