Manchester comedian Jason Manford has been revealed as the voice of a multi-million pound TV and radio advertising campaign by Jet2.com and Jet2holidays.
He is the first celebrity to be employed by both brands for its peak sales push.
The advertising push is running until March 30 across primetime terrestrial TV channels plus Sky and VOD.
Manford will also feature in a supporting radio campaign, running across eight local radio stations covering Jet2.com and Jet2holidays’ core northern heartlands.
Chief executive Steve Heapy said: “January is the busiest time of year for bookings and we wanted to maximise this by using a friendly, northern voice to really shout about our great value flights and package holidays.
“Jason is the perfect fit for both brands so it’s fantastic to have him on board.
“Concentrating on free child places, our low £60 deposit, plus great value deals to our range of over 50 top European destinations, the adverts have something to make everyone smile.”