The theme for the 2014 Selling Cruise Conference is to be ‘Make It Happen’.

Organiser Clia UK & Ireland revealed that the theme will run across the whole event from a new trade fair, to the conference business sessions and sail away party.

The event takes place in Southampton on May 22-23 with a revamped networking trade fair called ‘The Experience’ which includes a new line-up of guest speakers and breakout sessions.

Ship visits are planned for agents to see Cunard Line’s Queen Mary 2 and Queen Victoria, Royal Caribbean International’s Adventure of the Seas and Princess Cruises’ Ruby Princess, new for 2014.

MSC Cruises’ MSC Opera and Celebrity Cruises’ Celebrity Eclipse are in port on May 24 for more trade visits.