Sunworld Sailing responds to Sailing Holidays’ owners Barry and Heidi Neilsonconcerns over its rebrand to Neilson (Travel Weekly July 19).
AnOdetoNeilson
The rationale to launch the Neilson brand
Was not intended to beunderhand
Barry’s Boats would have been our name
If causing offence was our game
But as we explained in our mailing
It was time to move on from Sunworld Sailing
Our choice of holidays had started to swell
We now offer biking anddiving as well
In the Neilson product there were certain synergies
With our wide range of active holidays
It was after all a wonderful opportunity
Never meant to cause anyone difficulty
To make sure it was okayto trade
And before any major decision was made
Our legal people checked it out
There was no problem, there is no doubt
We hope that explanation clears the air
And no-one feels we’ve been unfair
After all it stands to reason
Why we’ve called ourselves Neilson!
Penny Bowskill
Sunworld Sailing
Brighton