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A quarter of Thomson bookings in the first quarter of this year came via tablets or smartphones, the company has revealed.
This represents a 78% increase in bookings made from mobile devices between January and March last year.
Tui UK and Ireland managing director Dave Burling said: “This shows the investment we have made in these devices. Customers want to research these holidays on the devices of their choice.”
In the same period, 49% of total web traffic came through these mobile devices.
The company also revealed online sales will hit 50% of total sales this year, worth £1.8 billion in turnover.
Burling added: “We have got a huge online business. This January we had half a million browsers of our hotel videos on our website; this gives you an indication of the scale of the business.
“The biggest trend online has been the move towards developing sites which can work not just on desktops but on tablets and smartphones. We are continually looking at investing in this business and in terms of the quality and service we give.”
Meanwhile, Burling revealed that this year’s late Easter had allowed the company to offer 13% extra capacity because more resorts would be open.
“We are really pleased with the late Easter because we can sell resorts which we can’t normally sell when Easter is earlier and falls in March. There is a real benefit to be gained,” he added.
The company has 38 new hotels opening in May for the summer 2014 season, including the Sensatori Jamaica in Negril, a First Choice Holiday Village in Ibiza and nine Thomson Couples properties. New Dreamliner destinations Puerto Vallarta in Mexico and Mauritius are also being introduced this summer.