One of the best-known hotels in Cyprus has denied that a deal has been struck to rebrand it as a Thomson Sensatori property.

The Aphrodite Hills Resort in Paphos was responding to an announcement by Thomson that it will become one of three new Sensatori hotels to become exclusive to the Tui flagship operating brand.

A spokesman for the hotel described the Thomson announcement as “premature” as discussions were still ongoing.

“Our aim is that these discussions be concluded within the next few weeks, during which Tui (Thomson Sensatori) will not be able to offer this product for sale in their new summer brochure or the web,” the spokesman said.

“In the meantime sales for the InterContinental Aphrodite Hills Resort Hotel continue to grow, with sales increasing year on year.

“Until these discussions are finally concluded the operation of the InterContinental hotel will remain as normal throughout the year and will continue to serve the UK market with our worldwide renowned high standards, ensuring customers enjoy a unique and fantastic experience.”

The spokesman said: “We would like to confirm that discussions are still in progress and will continue in this direction for a period of time.

“However, as Aphrodite Hills Resort and Tui continue talks, we wish to stress that no conclusive agreement has been reached, hence the reason that that no official announcement has been made by either Aphrodite Hills or IHG to this respect.”