Add-on firm Cruisingexcursions has increased its commission level from 10% to 16% to ensure it remains competitive in the market.
The new commission rate takes immediate effect for all agents including members of consortia and cruise specialists.
The move comes after Attraction World started a cruise excursions venture providing direct competition.
Simon Purchase, managing director of Cruisingexcursions, said: “Through increasing our commission to compete with others in this part of the industry we’re allowing agents to make the choice on where they book.
“We have a 50:50 split through trade and direct sales and we’re looking to grow bookings while maintaining that split.
“Agents have been supportive of us in the past and this is their reward for the dedication they have shown to us over the past three years.”
Graham Chuter, business development manager, added: “We are now on sale with 99% of the trade. We know that the quality and choice Cruisingexcursions offers stands alone but to create a level playing field with UK competition we’ve raised the commission.”
He said the new commission rate meant agents would make an average of £40 on each booking and that it was a commissionable item not offered by cruise lines.
Cruisingexcursions also gives agents two points for each pound spent, which can be redeemed for gifts through its Port Points loyalty scheme.