Neil Davies has been named as head of travel trade at Bourne Leisure to replace long-standing team member Allan Lambert.
He will combine the position with his role as head of Haven commercial.
Davies will also be responsible for Butlins and Warner Leisure Hotels, having spent 10 years at Haven.
The change follows Lambert moving to become managing director of Blue Chip Holidays.
In other changes, Louise Tansey has been promoted by Bourne Leisure to national sales manager.
The wider travel trade team will continue with Julie Dickin and Erman Housein heading up the marketing and commercial teams respectively. All three will report to Davies.
He said: “I am delighted to be joining the wider Bourne Leisure team after a fantastic 10 years focused purely on Haven.
“I look forward to utilising the experience and in-depth knowledge I have of both the domestic market and wider travel industry to bring something new to the team.
“There are some exciting plans in place and I’m keen to begin playing my part in the continued success of the brands and their excellent relationships with the trade.”