Cruise packages are to be sold for the first time on the QVC shopping channel which claims a reach of more than 26 million homes.

Cruise specialist agency Imagine Cruising is to supply a range of bespoke cruise holidays to worldwide destinations on the channel.

The first airing is on Tuesday (May 6) at 4pm and will run through each week thereafter with a range of additional offers and destinations.

The first programme will feature cruises with Princess Cruises, Cunard and P&O Crusies.

Imagine Cruises managing director Robin Deller said: “We are looking forward to working with a renowned brand like QVC to showcase the full range of benefits that cruising offers to consumers who have never considered cruising as a holiday option.

“With the combination of QVC’s reach and superb ability to showcase products, and Imagine Cruising’s expertise, amazing product and incredible prices, we will bring the world of cruising to life.”

QVC is available on Freeview channel 16, Sky channel 640, Virgin TV channel 740 and Freesat channel 800.