Strength of sterling ‘to trigger higher summer holiday bookings’

A “significant boost” in holiday sales this summer due to the rising value of the pound is forecast today by travel technology specialist Multicom.

The strength of sterling, especially against the dollar, combined with an improving economic outlook means more consumers are likely to be tempted to take holidays.

Sterling is also performing well against both the Australian and Canadian dollar while Turkey, outside the eurozone, could also benefit from a strong pound.

Company managing director John Howell said: “The current strength of the pound, now at a five year high against the US dollar, means this is an ideal time to firm up those summer trips especially to the US.

“Despite the fact that the euro remains reasonably strong, the pound is still stronger in the eurozone than it was nine months ago, which may mean destinations closer to home are also more attractive.

“Knowing their spending power is stronger may well tempt more UK holidaymakers to make that booking they’ve been cautiously contemplating.”

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