A new marketing portal is being introduced by The Travel Network Group to support members’ promotional efforts.
The portal, developed by the group’s in-house marketing team, allows agents to download artwork to support their local marketing activities, as well as a facility to incorporate their own branding and messages into artwork and personalise it to their agency.
The portal allows members to download and print marketing material to match the group’s current window campaign.
A catalogue of generic artwork includes posters, flyers and leaflets that can be used for local publicity purposes and events such as wedding fairs and travel shows.
Webinar recordings, an image bank and branding images are also available.
Group managing director Gary Lewis said: “As part of our commitment to the growth strategy we made a pledge at the end of last year to develop a marketing portal that would enable our members to get even greater support with their local marketing activities.”
He added: “We have endeavoured to make the portal as user-friendly as possible and over the coming months we will be continually updating the new Portal with additional service enhancements.
“Since implementing our growth strategy our members will have seen the launch of many new marketing-led initiatives, and our on-going objective is to ensure that we continue to help them achieve an even greater profile locally, by benefitting from access to central resources.
“We believe that the launch of this new marketing portal supports this direction, and very much hope that this will be greatly used and valued by members.”