Wizz Air is to introduce a new route between Luton and Poprad, Slovakia, from October.
Flights will begin on October 28 and operate three times a week.
The service will be Wizz Air’s second between London and Slovakia, with flights to Kosice introduced in September last year.
Flights between Poprad and Luton are on sale from £29.99 one way.
Wizz Air spokesman Daniel de Carvalho said: “We expect this service and our low fares to stimulate tourism.
“This is an opportunity for the region to promote its holiday and ski resorts in the UK.”