The owners of upmarket operator Scott Dunn are reportedly considering plans for a £60 million sale of the company.
Andrew Dunn, founder and chairman of the tour operator, is working with corporate finance company Cavendish.
Options being discussed include an outright sale, bringing in new investors or making acquisitions, according to the Sunday Times.
The company, founded by Dunn in 1986, is best known for its ski holidays but has expanded into other types of trips. Last year it bought a majority stake in safari specialist Imagine Travel.
Analysts suggested the enlarged group could be worth between £60 million and £100 million.
Dunn told the newspaper: “The company has ambitious growth plans. We regularly work with advisers to assess our options, including possible acquisitions or even a sale in the long term.
“Our focus is on raising funds for acquisitions [and] continuing to drive strong organic growth.”
The operator is on course to deliver sales of £68 million this year and profits of about £6 million.
If it does go ahead with a sale, it would follow a string of holiday businesses that have changed hands in recent years, such as Audley Travel.