Princess Cruises is rebranding its sales team as it looks to offer agents a “more tailored and personalised service”.
The line has changed the name of its regional sales team to the Princess Academy team as it looks to extend agent take-up of its Princess Academy training platform, which covers online, social media and face-to-face training.
The US line’s regional sales managers are now known as regional business managers, and will adopt a more tailored trade strategy to suit their region of the country.
A new major account manager has joined the team recently and the line is also on the search for an academy programme manager to be in charge of ship visits and content for online training.
Alex White, head of sales, said: “Rather than the Princess Academy being purely online and a tool that our regional business managers can use, the academy should embody everything the team does.
“Ultimately, the regional business manager is a training tool offering face-to-face training.
“All of this is an example of our continued investment in supporting agents and we will, as a result, be more aligned on our training strategy.”
Princess held its first fam trip in seven years at the end of last month, with 60 agents attending different parts of the trip. White said he is looking to host more in the future.
Last week saw the final part of The Cruise Ship – a four-part fly-on-the-wall series based on the staff and passengers on Royal Princess – attract 3.8million figures. The average across the series was 3 million.