Former P&O Cruises head of brand marketing Philip Price has taken over as temporary head of Hurtigruten UK following the departure of Kathryn Beadle.
Price has been named interim managing director for the Norwegian coastal voyage and expedition cruise company for the UK and rest of the world.
His appointment follows last month’s announcement that Hurtigruten UK managing director Beadle was stepping down.
Price left Southampton-based P&O Cruises in January 2013.
He has been contracted to head the Hurtigruten operation in London for two months while the company seeks a permanent successor to Beadle.
Hurtigruten chief commercial officer Magnus Wrahme approached Price to take up the interim position after the latter worked on a marketing project for the line earlier in the year.
Price has provided marketing consultancy support for a number of travel companies including Thomson and Iglu.com.
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