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Almost one in five English people would be less likely to visit Scotland if it were to gain independence after next month’s referendum, according to a study.
Edinburgh-based LJ Research suggested English survey respondents reflected concerns about border controls and currency exchange, even though it is unlikely either would be introduced.
The study suggested 8% of Scots have the same concerns.
LJ Research quoted English respondents who had visited Scotland in the last year suggesting Scotland would be perceived as less welcoming if it were independent.
However, Sean Morgan, managing director of LJ Research, said the findings suggest Scottish tourism businesses don’t have much to worry about whatever the outcome of the referendum.
Overseas visitors, particularly from the US, were positive about the prospect of independence. One respondent said: “Independence can offer Scotland the identity of a unique nation, different from its neighbour.”
More than 60% of Scottish respondents said a person’s decision to visit Scotland would not be affected by the referendum and one quarter thought it would increase tourist numbers.
Morgan said: “[Some English] respondents were concerned about border controls, visa requirements and currency exchange rates that may come with Scotland splitting from the UK.
“It is likely that Scotland’s tourism industry will suffer if it cannot continue using sterling.”
He suggested: “Tourism businesses that have high exposure to English markets should tailor their marketing messages and operational services to ensure those from south of the border are made to feel unequivocally welcome.”