Former Hays Travel retail cruise sales development manager Adele McGough has been named as head of cruise for Broadway Travel.

The online company’s cruise division compliments Broadway’s other brands  – Directline Holidays, Broadway Travel and Inspired Luxury Escapes.

McGough will develop the cruise product across the group, working with key cruise lines, marketing and sales teams.

At Hays, she was responsible for a 30% year-on-year growth in retail cruise business. Prior to this she spent 16 years at Tui.

McGough said: “We will be working with key cruise lines to offer an exciting range of cruise products, including top line deals and exclusive Broadway offers to our existing and new customers.”

Marketing director Jason Waldron said: “We are delighted to welcome Adele on board to broaden our range of great value cruise holidays. The buying power of the Broadway Travel Group ensures market beating pricing and our dynamic packaging provides a wide range of flexible deals.’