Ritz-Carlton Reserve is launching a social film this week on Tumblr.
The companiy’s debut social film is called A Ritz-Carlton Reserve Adventure and centres around a character called Alice and her thoughts and discoveries as she travels to Ritz-Carlton Reserve resorts.
A series of clips will be posted throughout the week on the brands social channels leading to the full reveal on Friday on.
Click here to see the Facebook post video which kicked off the series yesterday.
The brand, which has two hotels open and two more due to open next year in Ubud, Bali and Pearl Island, Panama, is designed for travellers seeking a meaningful escape in lesser known corners of the world.