Hoseasons is looking to the future as the domestic operator unveiled a new logo and strapline for the company.
The rebrand has been unveiled as part of the operator’s 70th birthday celebrations and was announced today at the Travel Convention in Slovenia.
Managing director Simon Altham (pictured) said he believed the rebrand would help keep the brand relevant and help to attract more luxury customers.
He said the move followed the evolution of the company’s product range which has become more luxury-focused with the introduction of its hot tub lodge range.
The new logo has been introduced following consumer research which involved current customers and consumers who haven’t experienced the Hoseasons product before.
Altham said the research highlighted the fact the previous logo, which had been used for the past 14 years, was outdated, but the creation of a new campaign was a lengthy process as he was keen to ensure it was suitable for the brand.
“In a year which marks a reflection of the past 70 years of Hoseasons, it seemed fitting for us to look forward to the future. Over the last 10 years the style of holidays we sell has significantly changed, with over 65% of our business coming from the short break luxury lodge market, which has resulted in us welcoming lots of new customers to holidaying at home.
“Our research showed that the current logo, whilst much-loved and full of personality, was also perceived to be a more value-based proposition and no longer reflected our product portfolio and most importantly our customers.”
The new logo comes with a new strapline ‘a better place to stay’.