The average first-time cruiser is now younger than ever before, according to research by leading specialist Cruise.co.uk.
The average cruise age has dropped from 60 in 2004 to 55 this year, suggesting that cruise holidays are no longer exclusive to retirees, the company says.
The cost of cruising has also reduced in the past decade, falling from £3,868 in 2004 to a more an average of £2,798 in 2014 – a reduction of £1,070 – possibly due to increased availibility of shorter voyages.
Cruise passengers a decade ago booked an average of 218 days in advance, compared with an average of 168 days now as tech-savvy consumers track down the best deals.
March 27 emerged as the most popular booking date this year.
Managing director Seamus Conlon said: “Cruise ships have become so advanced that they’re now essentially floating holiday resorts.
“With affordable rates to exotic destinations and an unlimited range of entertainment and activities, it’s hardly surprising that first time cruisers are now a lot younger than they were in 2004, with a number of cruise lines now catering to both younger and older passengers alike.”
He added: “Cruising gives older travellers a chance to rediscover themselves and see the world.
“As cruising has grown in popularity, a significant number of people have sensibly decided to go on their first cruise while they’re in prime physical condition, to take full advantage of both the on-board facilities and locations they visit.
“Given how tech savvy most people in their 50s and 60s are, they are now similarly capable of finding the best deals available, something our operators are also on hand to help with.”