Midcounties Co-operative and Rock Insurance have agreed a three-year contract renewal.
The insurance company has refined its offering to continue to provide cover tailored to the group’s customers’ needs and maximise profits from sales.
Rock head of client development Ashley Millington said: “As the largest consumer co-operative in the UK, Midcounties Co-operative has a varied client base with differing requirements from their travel insurance.
“Rock has worked with Midcounties Co-operative since January 2011 and we are constantly reviewing product to ensure we meet our clients’ and their customers’ needs.
“To ensure Midcounties Co-operative can continue to offer the best cover, Rock has examined the demographics of their client base and refined our product to create a more tailored offering.
“We look forward to rolling out the revised product across the group’s retail branches and call centres in the next six months.”
Millington added: “Travel insurance strikes fear into the heart of many travel agents but Rock’s system makes booking cover straightforward.”
Midcounties Co-operative deputy group general manager Sue Reid said: “We have a very effective partnership with Rock that has ensured our business grows annually meeting our customer needs.”