A framework for organisations which believe that every person in the UK should have the opportunity for a break away from home is being created under the Holidays Matter banner.
Among the objectives outlined at a conference at World Travel Market is to build a network of businesses, voluntary sector groups, and tourism bodies with an interest in increasing provision of holidays and breaks for those who can not enjoy any sort of break
Holidays Matter will also seek to influence policy at both local and national level to recognise the importance of holidays and breaks. Organisations are invited to join the network by completing a simple form.
The information gathered will ultimately deliver a comprehensive overview of provision across the UK. Qualifying organisations will be able to display the Holidays Matter mark.
Commenting on the launch John McDonald, director of the Family Holiday Association, said: “We believe that Holidays Matter. They broaden horizons, provide a break from every day stresses and strains and create memories that last a lifetime.
“In Britain today, five million people cannot afford even a simple day out. We simply cannot afford to have so many people excluded from the many benefits a break or day trip can provide.
“Creating a network to share ideas and best practice under the Holidays Matter banner is the next logical step to advancing co-ordination and delivery in this vital area.”